Emagine Entertainment Partners with Screenvision Media and Strax Networks to Create Interactive Augmented Reality (AR) Content for Movie Goers and Marketers
Emagine Entertainment, Inc., an innovator in luxury theaters, has announced a new partnership with Screenvision Media, a national leader in delivering comprehensive advertising and content representation services for cinema exhibitors, and Strax Networks, a leader in augmented reality technology, to create an industry first platform connecting a physical theatrical experience to the digital world. The platform will debut in October exclusively at select Michigan Emagine locations.
Augmented Reality (AR) is the integration of digital information technology and methods that allows users to experience real-world objects and environments with 3D generated perceptual information overlaid on top of it in real-time. The AR technology developed by Strax Networks and their platform, StraxAR™, will connect guests of Emagine to exclusive engaging digital experiences including promotions, games, videos, trailers, music, special messaging, and private offers from select sponsors via Screenvision Media.